MOQs (minimum order quantities) depend on fragrance type, packaging, and customization:
- Standard private label (existing scents + basic bottles): 500–1,000 units.
- Custom fragrances (new formulas): 1,000–3,000 units.
- Unique bottles/labels: 3,000+ units (due to tooling costs).
Some suppliers offer lower MOQs (100–300 units) for startups but with higher per-unit costs. Negotiate for flexible scaling (e.g., start with 500, reorder 1,000 later). Seasonal promotions may temporarily reduce MOQs. Always confirm:
Per-unit pricing tiers (larger orders = discounts).
Storage/shipping fees for bulk. A lower MOQ is ideal for testing markets, but higher volumes improve profit margins.